Monday, April 27th, 2009
THE SPEAKER – PART 3 CONTINUED
The remainder of this part was all about conviction – an essential ingredient of public speaking. Deborah Meaden, a highly successful entrepreneur, described as an assured and compelling speaker, assigned a number of tasks, including convincing members of the public that a number of empty jars were extremely important and contained love, trust, courage, happiness or luck.
Deborah said that the speaker must believe what he or she is saying otherwise the audience just won’t hear it. She also added that the words, how the words are delivered and the body language must be congruent, otherwise the listeners will not be convinced. Something which I have said on many occasions in my talks and training. She also added that the task was not about selling the jars, rather it was about convincing people that they wanted the jars. In other words, when we deliver a presentation or talk, we often want our audience to do something – for example, we might want them to buy our products or services or perhaps change their behaviour in some way.
Another task was to deliver an impromptu speech about a random item taken from a dustbin of items covered in saw dust. Jordan’s delivery was excellent, although his content was a little strange. However, he has such amazing qualities – he’s articulate, passionate and uses pace and emphasis to ensure a clear and interesting message. Duncan was his usual enthusiastic self and is a very likeable and infectious sort of person. Interestingly, Deborah pointed out that he is passionate all the time and therefore there is no light or shade in his delivery. This is an extremely valid point because without light and shade, it’s difficult, if not impossible, for the audience to know what is really important for them to remember.